The Weather Channel is a company owned by NBC that airs “weather related shows”, live coverage of severe weather events most of the time, and is the home of Jim Cantore.

The Weather Channel has around for decades covering weather, and recently has become less 24/7 weather.

The website that is hosted by TWC. The home page articles are clickbait now for some reason.

For the sake of public safety in the words of TWC, they began naming winter storms a few years ago.